Abdullah Homsi

United Arab Emirates

Middle East, Africa, India & Pakistan · Dubai, United Arab Emirates

Led the MEAIP team and initiatives to maximize in-app advertising revenue for publishers.

• Drove monetization growth on social media across the region.
• Fostered strong relationships with existing publishers.
• Built new strategic partnerships to expand the network.
• Leveraged deep market expertise and extensive connections to help app publishers reach their full monetization potential.
• Oversaw the integration of Yango App Monetization, tailored to small and emerging publishers.
• Managed a team of 5 (onboarding, technical and CSM).

Dubai, United Arab Emirates

Drove scalable revenue growth for MEA publishers through in-app and website advertising.

• Strengthened existing relationships with publishers.
• Implemented monetization strategies across publishers' social media accounts.
• Established new partnerships to expand opportunities.
• Used an extensive network and market knowledge to help app publishers achieve their monetization goals.
• Facilitated entry into monetization for emerging publishers and worked with Easy Monetization, an internal product.
• Helped publishers build stable earnings from advertising or increase existing earnings by up to 2x.

Dubai, United Arab Emirates

• Drove publisher revenue growth through relationship management, delivering USD 1M in monthly monetization revenue.
• Led publisher expansion across KSA, UAE and Egypt.
• Managed a portfolio of existing and newly onboarded publishers.
• Approached publishers and pitched native technology in key publishing markets (KSA, UAE and Egypt).

Dubai, United Arab Emirates

• Managed relationships with web publishers, media companies, agencies and content sites.
• Provided strategy and performance support, and acted as the main point of contact for publishers.
• Coordinated internally with Ad Operations and Commercial teams to optimize performance.
• Leveraged data analysis to recommend strategies and grow revenue.
• Monitored key publisher metrics and reported daily performance.
• Implemented processes to scale the publisher business efficiently.
• Oversaw affiliate strategies, budgets, campaigns and promotions.
• Negotiated terms, tracked progress and advised on optimization for conversions.

Istanbul, Türkiye

• Managed clients' Google Ads accounts.
• Created proposals for potential clients.
• Consulted clients with larger annual budgets ($500,000 to $1,000,000) on social media marketing plans.
• Conducted market research on the Middle East region for potential market penetration.

Istanbul, Türkiye

• Developed a strategy to achieve business objectives in the Middle East.
• Built and launched subsidiary platforms to support local markets.
• Managed key client relationships and promoted the Hanwha brand.
• Maintained knowledge of solar products, installation processes, policies and the local industry.
• Reported to the Regional Director and achieved annual sales of over $500,000.

Istanbul, Türkiye

The program builds on traditional engineering disciplines with a sequence of courses introducing basic energy engineering concepts and their applications: matter and energy balance, thermodynamics, fluid mechanics, heat and mass transport, and the chemical and physical processes used in the energy industry. On this foundation, it offers courses in renewable energy and electrochemical engineering, business administration, finance and management.