Resume
Experience
October 2024 - Present
Regional Head of Supply MEAIP
Dubai, United Arab Emirates
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Leading MEAIP team and initiatives to maximize in-app advertising revenue for publishers.
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Drive monetization growth on Social Media across the region
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Foster strong relationships with existing publishers
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Build new strategic partnerships to expand the network
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Leverage deep market expertise and extensive connections to help app publishers reach their full monetization potential
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Oversee the integration of Yango App Monetization, tailored to small and emerging publishers
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Managing a team of 5 (Onboarding, Technical & CSM)
September 2023 - October 2024
Monetization Supply Manager MEA
Yandex Ads
Dubai, United Arab Emirates
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Driving scalable revenue growth for MEA publishers through in-app and website advertising.
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Strengthen existing relationships with publishers
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Implementing Monetization Strategies across publishers Social Media Accounts
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Establish new partnerships to expand opportunities
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Use extensive network and market knowledge to help app publishers achieve monetization goals
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Facilitate entry into monetization for emerging publishers & Work with Easy Monetization (Internal Product)
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Help publishers build stable earnings from advertising or increase existing earnings by up to 2x
April 2022 - September 2023
Publisher Account Manager
Dubai, United Arab Emirates
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Drove publisher revenue growth through relationship management, delivering USD 1M in monthly monetization revenue
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Led publisher expansion across KSA, UAE, and Egypt.
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Manage a patch of existing publishers and newly onboarded publishers
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Approaching Publishers and Pitching Native Technology to key publishing regions (KSA, UAE, Egypt)
December 2020 - April 2022
Publisher Partnerships Manager
Dubai, United Arab Emirates
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Managed relationships with web publishers, media companies, agencies, and content sites.
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Provided strategy, performance support, and acted as main point of contact for publishers.
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Coordinated internally with Ad Operations and Commercial teams to optimize performance.
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Leveraged data analysis to recommend strategies and grow revenue.
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Monitored key publisher metrics and reported daily performance.
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Implemented processes to scale publisher business efficiently.
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Oversaw affiliate strategies, budgets, campaigns, and promotions.
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Negotiated terms, tracked progress, and advised on optimization for conversions.
May 2018 - July 2019
Digital Marketing Manager (MENA)
Istanbul, Turkey
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Managing clients' Google Ads accounts.
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Creating proposals for potential clients.
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Consulting clients on marketing social media plans with larger annual budgets ($500,000 - $1,000,000).
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Conducting market research on the Middle East region for potential market penetration.
February 2017 - April 2018
MENA Sales Engineer (Account Manager)
Hanwha Q Cells
Istanbul, Turkey
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Developed a strategy to achieve business objectives in the Middle East.
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Built and launched subsidiary platforms to support local markets.
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Managed key client relationships and promoted the Hanwha brand.
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Maintained knowledge of solar products, installation processes, policies, and local industry.
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Reported to the Regional Director; achieved annual sales of over $500,000.
Education
2012 - 2016
Bachelor of Science - Energy Systems Engineering
Okan University
Istanbul - Turkey
The program in its traditional engineering disciplines is followed by a sequence of courses introducing the basic energy engineering concepts and their application techniques. Basic energy engineering concepts consist of matter and energy balance, thermodynamics, fluid mechanics, heat and mass transport, chemical and physical processes employed in the energy industry. Upon this background, the program offers courses in renewable energy and electrochemical engineering, business administration, finance and management.
Professional skillset
Teamwork
Emotional Intelligence
Flexibility
Problem Solving
Openess To Learning
Open Mindedness
Languages
English (native)
Arabic (Native)
Turkish (Profficient)
Experienced Fields
Middle East Market Knowledge / Publisher Connections
Affiliate Marketing
Programmatic Technology
Native Advertising
Prebid / Header Bidding Technology
Publisher Monetization Strategies
Teads/ GAM/ Yandex Ads Tech Knowledge
Integration Mediations